E-Mail Marketing
It's the best bang for your buck, minimal cost and effort yielding the highest return, and is perfect for customer retention. E-mail marketing will convert the highest out of all of your marketing efforts. Think of it, you probably don't check your old MySpace profile anymore, but I bet you still check the same e-mail address for the past 5 years. Am I right? I have over 8,000 'friends' on MySpace that I can't talk to (or market to) anymore, but that's not the case with my e-mail lists.
I've setup, designed, and hand-coded promotional e-mail campaigns for the last 10 years. Recently I've focused on transactional e-mails, which are the welcome e-mails, thank you e-mails, segmented e-mails based on buyer behavior - and my personal favorite - abandoned cart e-mails. Last year I setup and sent over 160 e-mail promotional campaigns for one of my top clients. 58 of these campaigns were sent during the 4th quarter.
The best bang for your buck:
- Minimal cost
- Highest ROI
- Customer
retention
Spotlight Campaign:
22% Open Rate
9% Click Rate
4% Conversion Rate